Vape Shops. This is your business.

vape-shop-lindsay-fox-ecigarettereviewed-dot-com

Photo courtesy Lindsay Fox of Ecigarettereviewed.com

You’re a vape shop owner? Are you saving lives and yourselves? Not afraid of the regulations your industry is under? Are you even aware there are regulations? If not, I’m talking to you. You’re probably already wondering who the hell I am and why I’ve got a chip on my shoulder. Well – let me explain myself and then we can move on from the formalities. I figure that’s only fair.

I’m not “in the industry”. I am however, a consumer. If you feel like I’m not talking to you, then you’re probably a stellar shop owner and are doing everything you can to save this industry, including your own business. As you were.


Don’t get confused, I’m also an advocate for you. Well, not really for you – for people like this lady who you haven’t met yet and about 40 million in the United States like her who may come visit YOU. See, I didn’t open a vape shop. I certainly wanted to in 2013 when I realized I could potentially help others realize what I had accidentally found out. Vaping worked when nothing else did. I say it saved my life. I get that.

I looked at doing so. I did cost analysis, looked at market trends *skyrocketing*, checked a few locations and saw 7 shops already competing within my home town of about 45,000. That itself was saturated. Still, forging ahead, I found wholesalers (NICE markups, eh?), I checked insurance rates – you know – all the things that go into starting a business.

I also gave serious consideration of the unknown FDA regulations coming down the line. I still wanted dearly to do it, but with all those factors, poor credit and having previously closed a business in 2007 – I also understood risk v.s. reward. I decided for my family – at the time, I could not take the risk.


fatcat4

 Photo courtesy Chris Hughes

Now that the formalities are out of the way, I know you should be THE front line in the battle against every law, restriction, tax and ban any way you can. I’d bet I  know your demographics better than you do. I understand nicotine strength and why it’s not addictive. I know why you’re talking people away from ego style products. I know why you’re selling high end equipment to folks who don’t WANT to blow clouds. I’ll bet I can talk shop about your first time customers as good or better than you can.

I know how you’ll lose business, and bet you the price of a brand new ego 2200 (at cost) that I could bring you more business to your shop. I’ll bet you don’t have a computer in your store to show research to customers when they have questions and I’ll wager your receipts don’t print out & tell customers about CASAA.

I’d venture to say you’re probably not a member of SFATA or the AVA or AEMSA. VTA or any local or state group. I’d bet if you had a sign explaining the FDA regulations we are ALL facing to your customers, they’d be just as pissed off as you are should be, because you’re not allowed by law to do things  to properly help the next smoker who may walk through that door.


fatcat5

 Photo courtesy Chris Hughes

I’ll bet you’re a former smoker, using +/- 3MG and you’ve got the most expensive rig available. I’ll bet you’re thinking I’m an asshole as you blow clouds at your screen. IF you’re not running e-liquid through your back room or basement, you’d be embarrassed to show me where it is you manufacture it. I’d bet you’ve tossed free shit into a crowd. If I’m describing you, I’ll bet you’re wondering how you can get your hands around my throat. That’s mutual. Save that energy, I’m not quite done yet.

I’ll venture to say you’ve pondered the trademark or intellectual properties covering the e-liquid – but after about 10 seconds, you’ve only run it through your mind a couple other times since. You’ve probably heard of marketing to children but didn’t think it applied to you. I could go on but you’re starting to either feel guilty or relate to who should be feeling guilty as described. We can still be friends, there is hope. Let’s call this a one-time free consulting session. You just need to pay attention. This, after all, is YOUR business.


I take advocacy seriously in my off hours. This is, after all, about lives. You also, regardless of the descriptions above, presumably got into the business to help people as you found it helped you. THAT is where I need your mindset to be right now before we go further. Refill your top, get over yourself. Hydrate. Let’s move on.

You should be able to spout these organizations off without fear or hesitation. You should be a member of at least ONE trade organization. Your customers, because you’re informing THEM as well as you are should be aware and a member of at least one of the consumer organizations. You know, to keep them aware in case you forget.

 


sg

Sean Gore with Rep. Tom Cole.

Photo courtesy Sean Gore


You should be aware of the Child-resistant packaging rules.

You should know and have met YOUR representative and should be on a first name basis, for everyone’s good by now.

You should know everything there is to know about

Cosponsors: H.R.2058 — 114th Congress (2015-2016)

You should be aware of the thousands of vapers on social media who fight every day and don’t own a business. In fact, on twitter we’re called “shills” and worse, “Big Vapor” or “Big Vaping“…. I forget.

I haven’t even touched the tip of what you need to know. If you’re a vendor and you’ve read this far, I not only commend you – I respect you. See, we can be friends.

You should know who is against you. This, after all, is YOUR business.


fatcat3

 Photo courtesy Chris Hughes


Some awesome people have made this movie, A Billion Lives. It’s an independent film. On August 6th, I drove from Dayton to Milwaukee to see the U.S. Premier. I’ve SEEN it.

NON-smokers and the PUBLIC need to see it. NOW.

Here’s their latest teaser:

You should know how this documentary, A Billion Lives needs to be seen NOW, by the MILLIONS. You should know how highly I regard Aaron Biebert, A Billion Lives, Attention Era Media, and their teams and families for the sacrifices they’ve made to make this stunning film about our fight worldwide.


You should be organizing a screening or MULTIPLE screenings in YOUR area SPONSORING or co-sponsoring it (with or without other shops) to get your name out, buying blocks of tickets. (You’re still here?) Inviting new customers and smokers.

You should be inviting politicians, the local or closest Heart, Lung & Cancer association representatives in your area. Doctors. Nurses. College professors. Making sense?


I don’t know Fig personally, but I know he fights his ass off.

I don’t know Chris Hughes personally but I know he fought HIS ass off and is STILL fighing.

He’s now decided to seek election to the office of State Representative for the 84th Legislative District of PA.

I hope I’ve been condescending informative enough to get you motivated to act. To fight.

fight3.jpg

This, after all, is YOUR business.


E-cigarette news you can use

Every day ~ Monday thru Friday ~ is here from my friends across the pond at Vapers.org.uk.


E-cigarette Research is HERE.

MORE e-cigarette research is also HERE.

If you are a Professional  go HERE.


You can find me here trying to be cordial on Facebook

You can find me here being a bit more evil on Twitter


More to come.

Keep ON #Vaping On.

Kevin


Advertisements

16 thoughts on “Vape Shops. This is your business.”

  1. I will be adding advocate groups to our paper and email receipts . ! Never thought of that one we make them sign up like and share and contact reps and congressmen from an iPad set up in our shop that’s part of being our vape family no one ever says no . But the receipts especially the emails If I add links to the Groups when they open the receipt they could click the link and go back to all the groups they visited while at our shop.
    Thanks for the idea !
    Also I requested info how to get a showing going in my state or even on a big screen in my store it’s very Large we can fit 200 people anyway I have not gotten a response .
    I was thinking we could do an outdoor movie showing every weekend and we could get people to watch it and drag random non smokers people into the field it could work here . Anyway great article we all have to be able to afford to do a lot of these things shops don’t always have that kind of capital they can only do so much and some don’t really care . But we do our best to keep up , show up , and be part of the solution .
    Maja-Flava Vape Den

    Liked by 2 people

    1. Excellent ideas! If you build it they will come. I had almost lost hope as I only know a few(1 or 2) advocates here in the SF bay area of 5-7 million people. By sharing and hunting I found hope! Aaron of abillionlives told me nobody had/has requested a viewing in SF!? He said he started one for us!
      A local vendor commented about it on a local cloud chuckers page(bay area vapers) and she has set up a viewing for the south SF bay area San Jose! We can do this! Friend me up Maria. Ed West on facebook 🙂

      Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s